Introduction to General Semantics An In-Person Seminar
Universidad Panamericana, Mexico City
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- Start Date.
Monday, the 9 th of June 2025 - Format
In Person - Duration
3 days - Schedule
Full-day programming
About
the Seminar
The seminar is a 3-day in-person course that offers a comprehensive introduction to general semantics—a field that explores how language and symbols influence human thought and behavior.
Through lectures, discussions, and exercises, participants will learn how to apply non-Aristotelian thinking to improve communication, understanding, and evaluation in everyday life and professional settings.

Tools you will see
in the seminar
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Tools for teaching and explaining concepts related to language, meaning, and behavior
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Enhanced media literacy and understanding of how media shapes human experience
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Confidence in using non-Aristotelian approaches to solve problems and improve clarity
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Skill in analyzing language use to uncover assumptions and biases
Master the Power of Language, Thought, and Communication.
Participant
profile
- Students and newcomers interested in gaining a solid foundation in general semantics.
- Educators and teachers seeking tools to teach language, communication, and evaluation.
- Communication professionals (e.g., media, public relations, journalism).
- Researchers and scholars in fields like linguistics, philosophy, media studies, and cognitive science.
- Anyone interested in improving personal communication, critical thinking, and self-awareness.
- Members of the Institute of General Semantics and the Media Ecology community.

Seminar
content
Professors
Mary P. Lahman
Work Experience
- Professor Emerita of Communication Studies at Manchester University and author of Awareness and Action
Lance Strate
Work Experience
- IGS President, Professor of Communication and Media Studies at Fordham University, and author of Media Ecology: An Approach to Understanding the Human Condition, and Concerning Communication: Epic Quests and Lyric Excursions Within the Human Lifeworld.
Peggy Cassidy
Work Experience
- Professor of Communication at Adelphi University, President of the New York Society for General Semantics, editor of Explorations in Media Ecology, and author of Bookends: The Changing Media Environment of American Classrooms and Children, Media, and American History: Printed Poison, Pernicious Stuff, and Other Terrible Temptations.
Thom Gencarelli
Work Experience
- Professor of Communication at Manhattan University, Treasurer of the Institute of General Semantics, and editor of ETC: A Review of General Semantics.
Conoce a algunos de tus profesores
Alejandro Ordóñez
Experiencia Laboral
- Es Business Coach desde 2019 y en la UP se ha posicionado como referencia en Coaching y formación de personas.
- Está en proceso de creación de una App de Coaching con Inteligencia Artificial, que pretende ayudar a las personas a encontrar sus propias respuestas a sus problemas.
- Desarrolló el curso de Principios Básicos de Coaching, Una herramienta para la Asesoría Universitaria, que se imparte cada semestre en la UP desde mayo 2020.
Dr. César H. Herrera Castillo
Experiencia Laboral
- Socio Fundador y Director del Grupo Biosfer Choice, Director de Vinculación Académica en CACECA y CACSLA, Director de la Licenciatura en Administración y Negocios Internacionales en la Universidad Panamericana.
- 38 años de experiencia como Catedrático Internacional en materias de TIC ́s, Estrategia Empresarial, Negociación
- 27 años como Consultor de Empresas en organizaciones como FUNDES.
- DEXTRO Consulting Group y Harvard Management Mentor.
María del Carmen Pereda Barrios
Esp. Oswaldo Arce García
- Coach ejecutiva certificada, consultora en temas de formación y desarrollo de talento.
- Trainer en habilidades directivas con expertise en liderazgo y gestión del talento.
- Actualmente se desempeña como Profesionista independiente en Consultoría académica y profesional en Formación de capital humano y Coach Ejecutivo.
FAQs
- A solid foundation in general semantics.
- Practical tools to improve communication and evaluation.
- Enhanced media literacy and critical thinking.
- Insights into teaching and applying general semantics concepts.
- Connections with experts and like-minded participants.
Take the next step to secure your place!
Access a high-value academic seminar designed to boost your professional development.
Learn more about:
- Seminar objectives
- Payment and financing options
- Enrollment process